Apple filing reveals iPhone maker hopes to change App Store policy to comply with EU regulation

Apple It is expected to be forced to make changes to its App Store policies, as the company will have to comply with the EU’s new Digital Markets Act (DMA, The iPhone maker’s recent filing with the US Securities and Exchange Commission (SEC) reveals that the company is expected to make policy changes related to applications running on the company’s operating systems iOS and iPadOS for iPhone and iPad, respectively. So far, the EU has named seven major tech companies, including Apple, that will be regulated under the new rules.

techcrunch reports Apple, in its recent Form 10-K filing with the US SEC, states usa He hopes to change it app Store To comply with EU DMA regulation. The iPhone maker also said in the filing that it may also introduce other changes to its policies governing communications related to external app distribution, platform access fees for developers and alternative billing systems.

According to the report, Morgan Stanley analysts also wrote to clients saying the change in Apple’s language suggests that changes in App Store policy — including allowing third-party apps on devices in Europe — are about to begin. is likely to. The EU’s DMA rules are expected to be fully implemented in 2024 and will impact companies with a market valuation of up to EUR 75 million (roughly Rs. 670 crore) or 45 million monthly active users (MAUs) residing in the EU.

Last year, Bloomberg informed of Apple was already preparing its systems to allow alternative app stores on the iPhone and iPad, as the company must comply with upcoming EU rules aimed at checking the power of Big Tech firms.

If mandatory App Store distribution limits are lifted, developers may be able to eliminate Apple’s commission of up to 30 percent on all App Store transactions. In the US, Apple has fought antitrust trials and largely won Fortnite the creator epic games It then booted the developer for violating its App Store policies.

Apple isn’t the only big tech firm that will be affected by the EU’s DMA rules when they come into effect in 2024. The new rules require tech firms to allow users to easily change default settings, sideload apps outside the default app store, and more. Major messaging platforms allow users to chat with each other, while allowing smaller platforms to also access core features and functionality.

According to Bloomberg, the changes being developed by the company will only take effect in the European Union in the near future, but the move could lead to the company opening up its systems to other regions if there is legislation or regulation in place limiting access to Big Tech firms. has been passed in other areas.

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