Facebook and Instagram introduce support for seamless shopping through Amazon: How it works

Facebook And Instagram Support has recently been added for the ability to purchase through Amazon Without leaving social networking apps. The seamless shopping experience on Meta’s apps is reportedly part of a new partnership with the e-commerce giant that will allow customers to connect their shopping and social networking accounts, allowing them to choose an item and share it from a window on Facebook. Will be allowed to complete the shopping process inside. Or Instagram apps. This feature is currently available for Amazon customers in the US.

spotted By Disruptive Digital CEO Maurice Rahmi The new Meta-Amazon partnership creates a new closed loop shopping experience and allows users to shop for products listed on Facebook or Instagram and then complete the entire checkout process from a popup view inside the app. Gives. Rahmi shared a screen recording of the process, showing how a purchase can be completed in just a few taps on Facebook.

The seamless process of shopping on Facebook through Amazon
Photo Credit: LinkedIn/Maurice Rahmi

To achieve this seamless, closed-loop shopping experience, users must link their Amazon, Facebook, and Instagram accounts. Rahmi’s video shows that users will be asked to log in with their Amazon credentials and agree to share their data with Meta and he points out that companies may also be able to bypass the limits set. Are of apple App Tracking Transparency Policy.

Rahmi also suggests that a Meta-Amazon partnership would benefit both companies in different ways. Amazon will benefit from higher transaction fees due to Meta’s huge userbase and incentives from the ad network, as well as allowing sellers to improve their conversion volumes. On the other hand, Meta will benefit from more data coming from Amazon users and the increased conversions will also boost its own platform.

Amazon spokesperson Confirmed TechCrunch detailed the rollout of in-app purchasing flows, adding that US customers will have access to details from Amazon, such as estimated time of delivery, product details including availability, and real-time pricing. The new experience appears to be limited to users in the US and there is no word from either company on whether it will also be available in other regions like Europe and Asia.