Google has announced new shopping features and tools that it says will help customers find the best deals on products. Just in time for the holiday season, the search engine giant’s new tools will allow shoppers to save products, track prices, and find pricing information in Google Chrome and Google Search. They’ll also be able to see the best deals from across the web in a new dedicated shopping destination on Search. According to Google, this time shoppers will get double the number of deals compared to last year with the help of comprehensive data on products and prices.
in its blog Post announcement of new shopping tool, Google said it is introducing a dedicated deals page that presents products and offers from thousands of brands and retailers in one page. The new deals portal on Search will list products for sale across various categories like apparel, electronics, toys, and beauty. “They will include deals from a variety of merchants, including big-box stores, direct-to-consumer brands, luxury multi-brand retailers, designer labels, and local stores,” Google said in the blog.
Buyers can browse deals by category, click on their favorite product and visit the merchant’s site to get more information on it. Categories are also created to show the products you typically see when you’re signed in to your Google Account. The deals page can be accessed by searching ‘shop deals’ on Google. For example, specific product categories can also be accessed directly by typing ‘shop apparel deals’. It is not yet clear whether the new deals page on Search will be available in India or not.
Google has also introduced the ability to check for discounts on Chrome. A new tab in Chrome on desktop will now show users products they recently viewed on shopping sites in the “Resume browsing” card. While on a shopping website, users can also click on the new discount tag icon in the Chrome address bar to view the list of coupon codes available on the site.
Additionally, Google is also bringing Price Insights features, which are already available to Search, to Chrome on desktop. This will add a new “Shopping Insights” label for supported shopping sites to the Chrome address bar, which when clicked will take you to a Chrome side panel that will show the specific price range of that product and a price history graph up to the last 90 days. , Google said.
Finally, the company is making it easier to set alerts for price drops on both Search and Chrome. Shoppers can now click the bell icon next to a product name when looking for products in Search from Chrome on mobile devices to receive emails and push notifications when a product’s price drops at retailers on the web.