meta platform has introduced ad-free subscription plans for Instagram And Facebook in Europe. The paid subscription lets European users access Facebook and Instagram without ads starting next month. The new move allows the social media company to comply with EU regulations. Facebook and Instagram users will still be able to access the platforms for free, but with ads in their feeds. Paid ad-free membership is limited to individuals 18 years of age and older.
meta announced A paid ad-free subscription to Facebook and Instagram via a blog post on Monday. Starting next month, Facebook and Instagram users in the European Union (EU), the European Economic Area (EEA) and Switzerland can pay a monthly fee to use the meta-owned platforms without ads. The service is priced at EUR 9.99 (roughly Rs. 880) per month on the web and EUR 12.99 (roughly Rs. 1,100) per month on iOS and Android. These prices are according to the fees charged by them Apple And GoogleIn accordance with their respective policies.
The ad-free subscription plan will be limited to users aged 18 and over in the EU, EEA and Switzerland. This will apply to all linked Facebook and Instagram accounts until March 1, 2024. However, starting on March 1, users will have to pay an additional fee of 6 euros per month on the web and 8 euros per month on iOS and Android. Additional account listed in the user’s Account Center.
Meta’s new paid membership is being made available to comply with evolving European regulations including the Digital Markets Act and the GDPR (General Data Protection Regulation). “We respect the spirit and intent of these evolving European rules and are committed to complying with them,” Meta said. The company assured that it will continue to provide free access to its products to users who do not want to pay. Additionally, advertisers will be able to continue to run personalized ad campaigns to reach people in Europe who want to continue receiving the free, ad-supported online service, Meta said.
The new Meta plan will make an Instagram or Facebook subscription a little more affordable x Premium+ subscription, formerly known as Twitter Blue. It costs $16 (roughly Rs. 1,300) per month and removes ads from X along with providing a blue checkmark. The basic tier of