YouTube launches global crackdown on ad blockers, urges users to allow ads or subscribe to YouTube Premium

youtube It remains a popular destination to watch content, listen to music, and follow your favorite creators online. The ad-supported version of the video sharing and streaming platform is available for free to all users. But, if you want to get rid of ads and watch videos on YouTube without any interruption, you will have to subscribe to youtube premium For an ad-free experience. However, many users chose not to pay for a subscription and use the free but effective ad-blocker to continue watching YouTube without ads. This seems to be ending. While YouTube had already begun experimenting with curbing ad blockers, it has now launched “a global effort” to crack down on ad blocking extensions that allow users to subscribe to YouTube Premium or opt out of ads on the site. There is no option left but to give permission.

according to a report At The Verge, YouTube is expanding its efforts to make ad blockers ineffective on its site. In a statement provided to the site, YouTube communications manager Christopher Lawton said the platform has launched “a global effort” to urge users to allow ads or subscribe to YouTube Premium.

“The use of ad blockers violates YouTube’s Terms of Service. We’ve launched a global effort to urge viewers with ad blocking enabled to allow ads on YouTube or try YouTube Premium for an ad-free experience. “Ads support the diverse ecosystem of creators globally and allow billions of people to access the content they love on YouTube,” the platform said. official statement Reads.

Now, YouTube is stopping video playback for users with the ad block extension enabled. When attempting to play a video on the platform, users will now get a notice from YouTube flagging ad blockers. The notice reads, “Video playback is blocked unless YouTube is granted permission or the ad blocker is disabled.” The notice also offers users the option to either allow ads or try YouTube Premium.

Back in June, YouTube did Confirmed It was testing a three-strike policy for people who use ad blockers on its platform. YouTube had said it was running a “small experiment” globally to encourage users to allow ads or try its ad-free premium subscription.

In May, YouTube announced At its Brandcast 2023 event it was serving 30-second ads in YouTube Select on connected TVs. Instead of being shown two 15-second ads, users in the US will be shown a single non-skippable 30-second ad.

there was also a stage spotted Testing video blocking for users with ad block enabled. It seems its efforts have now expanded, with most users unable to play videos on the platform with the ad blocker enabled.

youtube premium in india Cost Rupee. The 12-month plan comes at Rs 1,290, while the three-month plan comes at Rs 1,290. 399. One month pre-paid plan will cost you Rs. 139, while the recurring monthly subscription for YouTube Premium costs Rs. ₹129 per month after one month free trial.

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